| Modulekode | BEM 224 |
| Kwalifikasie | Undergraduate |
| Fakulteit | Faculty of Economic and Management Sciences |
| Module-inhoud | Integrated brand communications approach, marketing communication planning, objectives and budgets for integrated marketing communications, principles and strategising of marketing communication elements, new media, the brand name communication process, marketing metrics and evaluation for marketing communication effectiveness. |
| Modulekrediete | 16.00 |
| Programme | |
| Service modules | Faculty of Engineering, Built Environment and Information Technology Faculty of Humanities Faculty of Natural and Agricultural Sciences |
| Prerequisites | BEM 120 GS |
| Contact time | 3 lectures per week |
| Language of tuition | Module is presented in English |
| Department | Marketing Management |
| Period of presentation | Semester 2 |
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